by EM MCMAHON | Aug 10, 2020 | Marketing Strategy, The 3MC Team
My dad was an entrepreneur. After a trip to Vietnam and a 13-year stint as a high school art teacher in Chicago, my dad spent the rest of his professional career an entrepreneur. One of my earliest memories is of dad lecturing me on the benefits of being a business...
by EM MCMAHON | Aug 10, 2020 | Analytics & Measurement, Marketing Strategy
All too often, we find that our clients rely on lived experience and instinct to guide strategy decisions. With lean teams and small budgets, often those of us in the association, small business, and nonprofit spaces recycle strategies that we perceive as having...
